Marketing Your Photography Business

Whether you’re just starting out, mid-career, or a seasoned professional, marketing your photography business is critical to success. It will land you better clients, more business and raise your profile in the photography world. 

You don’t need an MBA to market your photographic work effectively. Small steps will lead to big results.

By Elizabeth Lavis on 19 Oct 2018

Tip#1: Get A Website to Promote Your Photography Business

You must have a website in order to be taken seriously. With free or thrifty options like WordPress and Wix that offer gorgeous, responsive templates and require little or no technical knowledge, there’s no excuse not to be online. Make sure you have your portfolio and contact details prominently displayed. Link up all social media sites. Show off your artistic eye by balancing minimal text with stunning visuals, including a picture of yourself. Modern websites do not come with background music or videos that autoplay, so shy away from any bells and whistles that could put people off. You want your work to shine.

Tip#2: Find Testimonials to Market Your Photography Business

Asking for testimonials doesn’t need to be awkward but it often is. Many people operating in the creative arts over think asking for testimonials and add an unnecessary formality to the process. All you need to do is simply ask for a few lines about the quality of your work and permission to use their name as a reference on your website. Most clients will be happy to accommodate. You might get some negative feedback, but that’s no reason to shy away from asking. If you run across negativity use it to better yourself and your art. Either way is a win!

Tip#3: Use Social Media

Facebook, Instagram, and Pinterest are all effective, popular, visually oriented platforms to showcase your work and promote yourself. They are free and take minutes to set up and link to your website. Social media helps cement your digital presence and allows people to hopscotch between different platforms to view your work. Sharing and tagging are common and can really make a positive organic impact on increasing your client base. Social media platforms like Facebook also offer the option of boosting posts. This is a cost-effective way to advertise your best work and a strategic push on an important post really does go a long way.

Tip#4: Build A Blog

Blogging keeps you authoritative and relevant. It shows that you’re busy enough to be turning around new work and that you have fresh insights on matters related to your niche of the photography world. An active blog also boosts your SEO, as it lets Google know that your site is constantly being updated and therefore is valuable. Familiarize yourself with the basics of Keyword Research so you can write effective, targeted blogs that will get picked up by Google and provide your audience with content they can use. Blog regularly and try to keep your topics different, unique and engaging.

Tip#5: Start Networking to Boost Your Photography Business

Go out and meet other photographers and industry influencers. Visit exhibits, attend workshops and seminars and join social media groups. If there are no relevant networking opportunities in your area, create your own. Start a Meetup or a Facebook group designated to improving the skills and furthering the careers of local photographers. People do business with those they know and like and the creative arts are no exception. Networking is a proven method of growing your client base and getting referrals. Make a pledge to step outside your comfort zone and attend one event per week.

Tip#6: Enter Competitions

Entering competitions is a great way to get your name out to experts of the photography world whose influence can help skyrocket your career. These contests are often judged by panels of top industry names, and even if you don’t win, the exposure itself is worth the entry fee. The more you enter, the more familiar your work will be to industry giants. Browse through our comprehensive selection of the hottest competitions here.

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